AI-Driven Promo Production Ecosystem
For Multi-Channel Broadcasters
The only end-to-end
AI-driven
promo production
ecosystem.
Today's Reality
This is what
promo production
looks like
in a multi-channel
operation
3+ Weeks Turnaround for a single promo
8–12 People Involved Per Promo
Producer, Editor, Motion, Sound, VO, Compliance, QC, Traffic
Per Market
Manual localisation, repeated for every territory
Stacking
Voiceover and licensing costs at scale
Reactive
Compliance violations caught late, fixed after the fact
The Promotool Ecosystem
Think of it as the operating system
for your promo workflow.
Two Ways to Produce
Studio for hero campaigns.
Express for everything else.
Studio
AI Speed. Human Creativity.
Studio automates the heavy lifting and hands a structured, editable timeline straight to your NLE. Your editors keep the final word on pacing, styling, and brand detail — the parts a hero campaign lives or dies on.
- Automates up to 70% of the edit
- Structured timeline handoff to Premiere / DaVinci
- Editors fine-tune pacing, styling, details
Built for hero, brand-critical campaigns This is for you if your brand visibility depends on it — season launches, image campaigns, tentpoles.
Express
One Click. End-to-End.
Express is 100% AI-driven from input to final file. The "Promo Tinder" mechanism surfaces three creative options per click — pick one, or click again for three more. The volume engine for everything Studio doesn't need to touch.
- 100% AI-driven from input to final file
- Multiple creative variations per source video
- Built for always-on, social, fast-turnaround
- Hyper-targeting at scale
This is for you if you're producing high volume — daily slots, social cutdowns, FAST channel feeds.
Built-in Modules
More Than Versioning
Recarting
Refresh existing promos for new slots, channels or runs in one click. Compare clean master with reference, update board text, adjust TX timings — done.
Compliance
Built-in compliance checking against local broadcast regulations. Violence, flashing imagery, nudity — auto-flagged before approval. Risk eliminated before it ships.
Agnostic Integration
Integrates with your MAM, broadcast and project management systems. Pulls briefs and media directly. No rip-and-replace.
Talk to the people building Promotool
Attila Kristof
Chief Product & Strategy Officer
"I work on product direction and where Promotool fits into a broadcaster's existing operation."
Christoph Wossala
Chief Commercial Officer
"I run commercial strategy and pilot programs — pricing, partnerships, the path from first conversation to live rollout."